Exhibitors:

Trade shows are essential platforms for developing your brand, meeting new clients and visiting customers from all over the world. Exhibiting at events provide you a bunch of opportunities for your business and enable you to reach your target goals.

 

Benefits of Exhibitions   

• Meet and Connect with Potential Clients
• Increase Your Brand Awareness
• Gain More Knowledge of Your Industry
• Benefit from Cost-Effective Marketing
• Close Deals
• You Learn What Works and What Doesn’t.
• Launch a New Product

 

Before Event

Pre-event planning is one of the most crucial steps in order to enable you to set your objectives. Outline your key objectives for the event and target audience and a consistent brand message. Having a sound understanding of what you want to gain from the event, who you want to talk to and who you are as a business will allow you to build a more effective marketing and planning strategy to meet your goals and your attendees’ expectations. Plus, championing consistent branding across the entire event will help bolster your brand message and build rapport with invitees, too.

During the event

Make sure everyone on the stand has a means of tracking leads and recording important information about potential and existing clients. Remind staff to turn off mobile phones and not to eat on the stand. There also needs to be a focus on tactics to maximize the attendee experience at the event. Whether it’s a large-scale expo or an intimate product launch, giving your attendees plenty of reasons to come to your booth in the first place – using social media promotions and special offers – is a great way to boost numbers. 

After the event: post-event follow up

Ask for feedbacks from exhibitors and suppliers to find out any aspects of the event that they thought went well or would have liked to have gone better. This way, you can use this valuable information when it comes to preparing for the future. As the dust settles in the days after the event, don’t let the lines of communication with your audience go cold. While you’re fresh in their minds, use social media to post pictures, videos and exclusive content from the event that people can like and share. Tap into data collected from the event to send out a follow up email newsletter or survey and use this to demonstrate you still have an invested interest in them. This is also a great way to gather data that could help to improve event experiences further down the line.